ABOUT

I am a clothing designer, design director, artist, lecturer and creative consultant with over 20 years’ experience working in the branded fashion industry. I graduated from the Royal College of Art in 2003, with a Masters’ degree in menswear design and have worked for Adidas Sportswear and Originals, Levi’s, Oki-ni, Umbro, RedDot (Evisu Int.), Griffin, Daryl-K, 247 by Represent and have lecturered at the Royal College of Art, Middlesex University and London College of Fashion.

I have spent much of my career tasked by companies to disrupt the status quo, to uncover new perspectives, imagine new ways of working and produce original design. I excel at creating new concepts, brands, collections and franchises that are designed to stand the test of time or just a season. Dismantling preconceptions and embracing change have always been a key part of my creative identity. In 2022 I left my full time design director role in Germany (adidas) and moved to London to undertaking a one year painting program (Turps Banana) to further evolve my artistic practice.

I now consult with and design for companies primarily, but not exclusively, in the sportswear and fashion industries. The conception and execution of design strategy play a key role in the work I do with brands and I continue to follow my creative process: DISRUPTION / SOLUTION / DESIGN.