UMBRO X RCA
During my brief employment at Umbro (Manchester), I had the opportunity to develop their lifestyle apparel offer. This meant continuing the work I had done teaching at the RCA in order to create new ideas for the future, as well as building a very solid commercial base of sportswear essentials. Both extremes fed off and support each other, I was creating tech packs and color merchandising an essentials range one day…and the next day I was back in London, project managing students for the Umbro/RCA catwalk show 2010.
DISRUPTION / SOLUTION / DESIGN 