HEAD OF DESIGN, RED DOT CLOTHING

Red Dot Fall/Winter 2008 (Space and the Future)

Image from the Red Dot poster series promoting the F/W 2008 collection

My role at Red Dot clothing grew season after season and quite soon I was responsible for all clothing design and creative output, including photoshoots and advertising campaigns, PR and Sales fair stand builds.

For Fall/Winter 2008 we decided to explore ‘Space and the Future’ to bring the collection to life. The following poster series was a parody of 1970’s Sci-fi movie posters designed to bring attention to the collection. In Honk Kong and Japan we received the most press we had to date based on the campaign. In addition we also negotiated an in-store shop at renowned streetwear fashion store D-mop, where the campaign was cited as a key part in the deal.

Poster series campaign from the Red Dot F/W 2008 collection

Red Dot Fall/Winter 2007 (Mental Health)

Image from the F/W 2007 Red Dot look book

The F/W 2007 Red Dot collection was loosely based around the topic of mental health. Both the owner and I were keen to bring a light hearted and typically irreverent take on the topic. The look book chronicles the day that ‘Paper Dave’ (a fictitious model made entirely of tabloid newspaper) escaped from a rehab facility and made his way back into London to re live his former glory as the consummate ‘Man about Town’.